Quarter
quarter is a cosmetic brand that contains minimal artificial ingredients to gives the experience a static and comfortable daily life.
quarter not only helps to reduce your skin-care concerns by a quarter by using natural ingredients but also presents a harmonious emotion to suit your lifestyle. quarter brings you an emotional and natural skincare solution that helps reveal your most natural and beautiful authentic self.
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Client / d'ORIGIN
Category / BI, Cosmetic Design, Package Design
Year / 2021
Category / BI, Cosmetic Design, Package Design
Year / 2021
Rendering / d'ORIGIN
Naming
The brand name "Quarter" means "1/4" in a unit meaning that it reduces the anxiety of skin care by a quarter and decreases the artificial chemicals in existing cosmetics to a quarter as much as possible.
Defining quarter as a brand specializing in a natural functional skincare solution to present emotional and optimal experience in an individual's lifestyle, we have developed our unique brand concept-to present new possibilities of the cosmetic function.
Brand principles
One of the design keywords of the quarter is a geometric form of overlap. We found visualization of the word "quarter" in this form of overlap, and through it, The logo and brand typo of the quarter intuitively show the identity of the brand.
The branding principle of quarter is intuitively consistent with logos and typos, as well as product containers themselves.
Brand Core Value
The brand core values conveyed by quarter are those that are built on our belief to present better life values to our customers.
As people spend more time at home due to COVID-19, interest and demand for home interior design have significantly increased.
However, looking around the vanity, existing cosmetic containers often failed to harmonize with the interior decor.
quarter is a brand that considers aesthetic functionality as an interior accessory, originating from a new branding approach that uses only eco-friendly materials to minimize harmful substances.
We aimed to convey an intuitive and consistent atmosphere and sensibility through deep consideration not only of visual expressions like graphic elements but also of the form and feel of the containers themselves.